The next-generation Ford Focus makes its European debut at the Geneva Motor Show. Its launch heralds a new chapter in the evolution of this class-beating car, because it also spearheads Ford's global medium-sized car platform.
Our ONE Ford philosophy is a belief system that takes quality, fuel efficiency, safety and technology beyond customers' expectations. So the next-generation Focus will be launched globally when it arrives in showrooms in 2011.
Dynamic design
Sporty, striking and energising. The even more dynamic next-generation Focus has been shaped throughout by the Ford kinetic Design language.
The imposing trapezoid lower grille, bold wheel arches and a prominent character line running from the front wheel back to the rear quarter, all capture the feeling of energy in motion. It's a more athletic stance that signals, even when the new Focus is standing still, the rewarding ride and agile handling that awaits the driver.
Interior design
Step inside the ultra-modern cabin and you instantly feel energised by the striking layout. The driver is enveloped by carefully considered design elements and there's a reassuring quality to the premium materials, surfaces and trim. This level of craftsmanship delivers supreme comfort and hushed noise levels even at higher speeds.
There's an impressive level of detailing to the next-generation Focus. Through rigorous testing and forward thinking, it's designed and built to ensure the car's attributes shine through and exceed owner expectations. For example, the sound the door makes when it shuts and the exact size of stitching and padding on the steering wheel rim were important considerations. It also means utmost precision and first-class interior quality where trim materials fit together perfectly.
Techno-talented
More than an instrument cluster redesign or a new dashboard layout, MyFord technology is a ground-breaking interface that works in harmony with the driver.
MyFord is complemented by Ford's highly capable SYNC® connectivity package, which includes satellite navigation and connection to a variety of external music and media devices.
Other technologies include FordPower Starter Button, a rearview camera for near-180 degree vision behind you and a semi-automated parallel parking system that takes the guesswork out of manoeuvring into a tight space.
Addictive driving experience
The completely re-engineered and rigorously tested Electric Power-Assisted Steering (EPAS) helps the next-generation Focus deliver greater agility, manoeuvrability and driver feedback.
The carefully honed chassis, optimised multi-link rear suspension and Torque Vectoring Control, together make sure power is transferred to the road even more efficiently. The result? Sure-footed control, composed handling and spirited performance.
Shifting gears is swifter, smoother and more efficient with the Ford PowerShift electronically-controlled twin clutches. Less complex (and crucially lighter) than traditional automatic transmission set-ups, this six-speed design will also reduce fuel consumption. | 
